This was Alibaba’s first work in the United States. (Name rings a bell right? They’re China’s version of Amazon that dwarfs Amazon. You know, the one had the largest global IPO, ever.) They wanted to convince small business owners that they could easily and confidently source all their manufacturing needs through their platform. (They’re also worth over 500 billion clams which this work contributed at least a 1/4 of that.)
Oh and I also directed these myself.