james bray

Norwegian Cruise Lines has long been the innovator, the disruptor, the pirates of the cruise category. But for many years, they lost their way. They got caught up in a hardware battle they could no longer win. They needed to get back to what made them different: the heartware. The emotional side of the experience. The laid-back, no-agenda, no-rules, no restrictions, freestyle cruising the'y’d become known for.  From that reset came a new chapter of “It’s Different Out Here,” brought to life through a complete brand refresh and an entirely reimagined visual identity.