We launched a lot of phones on the Sprint Now Network. This one was supposed to be a first of it’s kind, the next big thing. (In hindsight, it wasn’t.)
This is some of the luggage that matched with that whole first of it’s kind theme.
We enlisted the insanely talented Rupert Sanders to direct this campaign. He then built humongous, practical mobile web pages to dramatize what realtime looked like. Then he went and had an affair with Kristen Stewart while shooting “Snow White and the Huntsman.” That made him more famous than our commercials did. Sigh.