Love or mock him for wearing UGG. I don’t care. The man is hot. And he threw footballs to me.
If you don’t want to watch a case study video, I don’t blame you. Just know this… we launched a men’s line of shoes under a predominantly female brand and within 12 months it accounted for 30% of their sales.
Perhaps it was shocking that UGG made more than fuzzy slippers for guys. But I’d like to think it was even more shocking that we sold out of these in the first week. (As a result, UGG got Best Footwear Launch over the likes of Cole Haan, Nike and Adidas.)